Ra'ef Elshafai

Creative & Brand Leader

My strongest skill is turning business problems into creative direction, then building the team, workflow, and commercial model needed to deliver it at scale. I care most about building the conditions that let teams do consistently good work — enough clarity and space to think, paired with realistic pipelines and clear ownership.

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Senior Art Director / Creative Manager

Red Bananas · Jeddah, KSA

18+YearsExperience

120+ClientsServed

8+YearsManaging

Professional Experience

Seven years in creative leadership

Agency and in-house, across KSA, UAE, and Egypt — from art direction to board-level commercial ownership. Click any role for the full detail.

Core Expertise

Skills built across 15 years of scaling creative

From concept to commercial delivery — creative direction, brand strategy, and the operations that make both scale.

Tools & Stack

Selected Work

Nine case studies, nine kinds of seniority

Not nine branding projects that look alike — destination brands, client recovery, performance creative, and commercial judgment calls. Click a card for a quick preview.

Background

Education & Languages

Bachelor's Degree, Visual Communications

Faculty of Fine Arts, Alexandria University

2003 – 2008

Foundational training in visual communication design that underpins 15+ years of brand identity, art direction, and campaign development work across MENA.

Languages

ArabicNative

EnglishProfessional Working

Bilingual campaign development across Arabic and English — core to Saudi and MENA market delivery.

Get in Touch

Let's build something worth a case study

raef.elshafai@gmail.com

Phone

+966 55 764 9115

Location

Jeddah, Saudi Arabia